DESIGN

4.12 There is a national trend towards standard forms of construction that can threaten the distinctive character of the North East. All development should be of a high design quality. It should not simply be restricted to sensitive environments such as conservation areas. Modern architecture can be designed to fit most contexts and good innovative design will be encouraged. Good design in new development is important for two main reasons. First it can build on the rich heritage of the North East and contribute to its sense of place. It can also make buildings or even whole new developments more energy efficient. Good design can therefore make an important contribution to sustainable development.

4.13 The layout, design and materials used in development can also influence the amount of energy they consume. Many buildings in Scotland are not energy efficient, so cutting down the energy they consume can make a big difference to overall pollution levels. There are many cost-effective options available that could significantly reduce energy consumption and other environmental impacts in buildings. The development plan can positively influence energy efficiency (for example, by reducing travel demand and encouraging renewable energy). It should also encourage energy efficiency within individual developments.